Lifestyle shoot for Corona USA

When Corona USA came calling for a backyard lifestyle shoot, the vision was clear: capture that effortless weekend energy where friends gather, the grill's going, and cold beers are always within reach. We set out to create a series of images that felt authentic to how people actually spend their best game days: relaxed, spontaneous, and completely unplugged from the everyday grind. The creative brief centered on that golden hour backyard vibe, where the party flows seamlessly from the grill to the pool to the kitchen as everyone preps for kickoff.

The shoot moved fast, which actually worked in our favor for capturing genuine moments between our models. We covered multiple setups throughout the day: catching the crew gathered around the BBQ with Coronas in hand, that perfect poolside scene with the ice chest strategically placed within arm's reach, and the kitchen chaos of game day prep where everyone's contributing to the spread. The energy stayed high as we worked through each scene, and that momentum translated directly into the images. There's something about a lifestyle shoot that clicks when you've got the right people in front of the camera and a team behind it that knows how to move.

Speaking of the team—massive credit to my photo assistant Taraneh Jafari and producer Kam Nurok, who kept everything running smoothly despite the ambitious shot list and tight timeline. Their ability to anticipate needs and problem-solve on the fly made all the difference in delivering the variety of moments Corona was looking for. The final gallery captures exactly what we set out to create: that authentic backyard hangout feeling where the beer is cold, the company is good, and game day is just getting started.

Production Agency: Katie Maguire at The Light
Producer: Kam Nurok
Production Coordinator: Su Kevin Boonruang
1st AD: Andre Marigny
1st Production Assistant: Joshua Germain
2nd Production Assistant: Jacob Castillo

Photographer: Frankie Marin
Digital Tech: Taraneh Jafari
Content Motion: Emily Ziegler

Key Prop: Justin Aragorn
Stylist: Lauryn Terceira
Stylist Assistant: Hannah Schatzle
Hair/Makeup: Lola Ramirez
Hair/Makeup Assistant: Jazmin Magdaleno
1st Prop Assistant: Shahid Samuels
2nd Prop Assistant: Zqualeus Haynes

Talent: Kenan Eames
Talent: Rachel D Zeppa
Talent: Silvestre Sanma
Talent: Haley Gauthier
Talent: Erik Luminarias

Executive Creative Director: Tynesha Williams
Account Director: Jason Rein
Head of Production: CT Treibel
Art Director: Diane-Nicole Morada
Sr. Producer: Tatiana Hithe
Sr. Brand Manager: Megan Litow
Associate Brand Manager: Sarah Schachner